Work

Commercials that work

We develop every spot with a huge team that takes the project from the first idea all the way to the final cut.

Slavsko — Mountains of Experiences

Flagship case · Place branding

Slavsko — Mountains of Experiences

A 1,500-respondent study, strategy, identity, merch, wayfinding in the mountains and ad campaigns. Ukraine's first full-scale brand for a tourist destination.

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Arterium — Urolesan: so you can stop thinking about the toilet

Urolesan: so you can stop thinking about the toilet

How do you give a classic cystitis remedy a fresh, modern voice?

Truskavetska — Escape the everyday to the mountains

Truskavetska2024

Escape the everyday to the mountains

How do we help Truskavetska win back market leadership?

Sopharma — Fleboton — an ad in the best Hollywood tradition

Fleboton — an ad in the best Hollywood tradition

How do we show young people that varicose veins are their problem too — and introduce Fleboton?

Danone — Zhyvynka — everyday support for your gut flora

Zhyvynka — everyday support for your gut flora

Explain gut flora in plain words — and how Zhyvynka helps it

Danone — Zhyvynka — a new kind of yogurt

Zhyvynka — a new kind of yogurt

How do we raise awareness of Greek yogurt?

Farmak — Vial — for healthy eyes

Vial — for healthy eyes

How do we bring Vial into a competitive eye-care market and win consumers' trust?

Vitaminy JSC — Kholosas — digestive help you've known since childhood

Vitaminy JSC2019

Kholosas — digestive help you've known since childhood

How can Kholosas win its place in the digestive remedies market?

Danone — Prostokvashino — made from farm-fresh mmmmilk

Prostokvashino — made from farm-fresh mmmmilk

How do we highlight the production quality of a product everyone already knows?

Fitofarm — Extraterm — extra power against cough

Extraterm — extra power against cough

How do you show a cough remedy for adults so that it actually lands?

Sopharma — Hygia — head lice treatment without the drama

Hygia — head lice treatment without the drama

How do we bust the myth that head lice are scary and take a lot of time and money?

Sopharma — Broncholitin — and no more nighttime nightmares

Broncholitin — and no more nighttime nightmares

Show a nagging cough that gets in the way of life

Fitofarm — Sedafiton — more than just valerian

Sedafiton — more than just valerian

Show a sedative that actually works — and show it well

Kusum — Fucis — the triangular solution for thrush

Fucis — the triangular solution for thrush

How do we show thrush and its treatment so that it actually lands?

Darnitsa — Mefenaminka — family protection in cold and flu season

Mefenaminka — family protection in cold and flu season

Introduce a new product and build an association

Darnitsa — Dvatse — the smart choice against cough

Dvatse — the smart choice against cough

How do you make a cough medicine ad that people remember?

VAMBUD — Where childhood dreams come true

Where childhood dreams come true

Make a commercial for a new family-oriented residential complex

Sopharma — Broncholitin & Ambrolitin — for coughs

Broncholitin & Ambrolitin — for coughs

Two products, one campaign

Liebherr — The Silent Challenge

The Silent Challenge

The Ukrainian market: what's it like?

Fitofarm — Dentagel — for treating mouth conditions

Dentagel — for treating mouth conditions

Dentagel brings confidence and health

Orisil-Pharm — Atoxil — for the whole family

Orisil-Pharm2016

Atoxil — for the whole family

Raise awareness of Atoxil

Orisil-Pharm — Eliminal Gel — helping your skin look its best

Orisil-Pharm2017

Eliminal Gel — helping your skin look its best

Eliminal Gel — helping your skin look its best

Chipster's — Chips for a chill mood

Chips for a chill mood

Make Chipster's appealing to young people and secure its place in the market

SPERCO — Noxprey drops for a runny nose

Noxprey drops for a runny nose

Raise awareness and grow sales

Kusum — L-Cet — for allergies

L-Cet — for allergies

Refresh the L-Cet campaign

Sopharma — Tabex — to help you quit smoking

Tabex — to help you quit smoking

Make a new product stand out from the competition

Svitanok — Campaign for Svitanok juice

Campaign for Svitanok juice

Build a warm association for a new juice brand

Sopharma — Broncholitin — cough tablets

Broncholitin — cough tablets

Broncholitin — for active people

Fitofarm — Extraterm throat lozenges

Extraterm throat lozenges

Show how handy the lozenges are for an active life

Danone — Prostokvashino with Jamala — simply give your baby the best

Prostokvashino with Jamala — simply give your baby the best

How do we bring Jamala into a Prostokvashino campaign so it feels natural?

VAM — Varenyky just like Grandma's

Varenyky just like Grandma's

VAM is a regional producer of frozen convenience foods.

Amaxa — T-SEPT — when nothing feels right...

T-SEPT — when nothing feels right...

Win a place in the sore throat remedies market

Fitofarm — Capsiol: your hair is your strength

Capsiol: your hair is your strength

Fitofarm is a national pharmaceutical company and one of Ukraine's top 10 drug makers by sales.

Amaxa — Simidona — life is just getting started

Simidona — life is just getting started

How do we show why supporting a woman's body through menopause matters?

Farmak — Hepilor: when your throat and gums need real medicine

Hepilor: when your throat and gums need real medicine

Show that Hepilor is a medicine, not just a mouthwash

Farmak — Uronefron: when cystitis keeps you at home

Uronefron: when cystitis keeps you at home

A commercial for a kidney and cystitis remedy

Farmak — Edem: a seasonal anti-allergy campaign

Edem: a seasonal anti-allergy campaign

Explain that Edem relieves more than just a runny nose

Farmak — Rint: the nasal spray people recommend to each other

Rint: the nasal spray people recommend to each other

Highlight the spray's innovative formula

Farmak — Rinazolin: no time to be ill

Rinazolin: no time to be ill

A commercial for nasal drops

Farmak — Lizak: a scarf for the polar bear

Lizak: a scarf for the polar bear

Set Lizak apart from ordinary throat lozenges

Farmak — Picolax: a friend's advice

Picolax: a friend's advice

A commercial for a constipation remedy

Farmak — Amizon: for people who go to work even when they're ill

Amizon: for people who go to work even when they're ill

An Amizon Max spot aimed at people with busy working lives

Farmak — Vial Light: eye drops for everyday care

Vial Light: eye drops for everyday care

Position Vial Light as something you use every day

Farmak — Antral: liver protection for the holidays and every day

Antral: liver protection for the holidays and every day

Two spots for a liver protector: one for New Year's, one for an older audience

Farmak — Nazoferon: protect what matters most

Nazoferon: protect what matters most

Emphasize the safety of an antiviral drug

Farmak — Corvalol N: calm for the older generation

Corvalol N: calm for the older generation

A commercial for a mild sedative

Farmak — Pectolvan: cough relief for mum and child

Pectolvan: cough relief for mum and child

Two cough-remedy spots: plant-based Pectolvan Ivy and Pectolvan C

Farmak — Lamikon: a two-step answer to fungus

Lamikon: a two-step answer to fungus

Show that the dermgel and the spray work faster together

Farmak — Farmadol: bringing the color back to life

Farmadol: bringing the color back to life

Broaden the audience of a headache pill

Farmak — Evkazolin: the evening is saved

Evkazolin: the evening is saved

A series of spots for Evkazolin and Evkazolin Aqua nasal sprays

Farmak — Lactiale: gut flora back in order

Lactiale: gut flora back in order

Spots for the Lactiale synbiotic, including Lactiale baby formula

Farmak — Vis-Nol: lunch without the pain

Vis-Nol: lunch without the pain

Introduce viewers to the gastroprotector Vis-Nol

Kusum — Volvit: ten seconds, no sugar-coating

Volvit: ten seconds, no sugar-coating

Explain what Volvit does in 10 seconds of airtime

Kusum — Ascocin: short, clear, in 3D

Ascocin: short, clear, in 3D

A spot for Ascocin, a must-have in cold and flu season

Kusum — Kataria: when the burning won't let up

Kataria: when the burning won't let up

The idea and a spot for a cystitis treatment for women

Vishpha — Lugs: the spray that never surrenders

Lugs: the spray that never surrenders

A spot for a sore-throat spray with a distinctive taste

Vishpha — Urocholum: a special report on kidneys

Urocholum: a special report on kidneys

Show the wide range of uses of a plant-based drug

Vishpha — Roztyran: a natural ointment for the home medicine cabinet

Roztyran: a natural ointment for the home medicine cabinet

A spot for a warming ointment with plant-based ingredients

Vishpha — Pikasen: untying a delicate problem

Pikasen: untying a delicate problem

Spots for a plant-based laxative

Vishpha — Hederin: for dry and wet coughs alike

Hederin: for dry and wet coughs alike

A spot for an ivy-leaf cough remedy

Borshchahivskyi CPP — Altabor: better not to get ill at all

Borshchahivskyi CPP2011

Altabor: better not to get ill at all

A spot for a plant-based cold and flu preventive

Arterium — Mukaltyn: dad knows, mum knows, the kid knows

Mukaltyn: dad knows, mum knows, the kid knows

Refresh the message for a cough remedy everyone already knows

Arterium — Rezistol: treat it and win

Rezistol: treat it and win

A spot for a plant-based cold remedy with combined action

Darnitsa — Medikhronal: goodbye, hangover

Medikhronal: goodbye, hangover

A spot for a medicine that helps the body after alcohol

Kusum — Kolikid: sweet dreams, little tummies

Kolikid: sweet dreams, little tummies

Tell parents of newborns about a remedy for colic and bloating

Sopharma — Tabex: quit smoking without the stress

Tabex: quit smoking without the stress

Explain how a stop-smoking drug works

Kusum — Dermazol: because dandruff is a medical problem, not a cosmetic one

Dermazol: because dandruff is a medical problem, not a cosmetic one

Set a medicated shampoo apart from cosmetic anti-dandruff products

Kusum — Abrol: a song about the cough that has the whole family sleeping in shifts

Abrol: a song about the cough that has the whole family sleeping in shifts

A cough-syrup spot for parents

Kusum — Zintago: a plant-based syrup for two female audiences

Zintago: a plant-based syrup for two female audiences

Two spots for one syrup, for different stages of a woman's life

Kusum — Domrid: eat when you feel like it

Domrid: eat when you feel like it

Spots for a remedy for heaviness and nausea after eating

Kusum — Kusum: always near, always ready to help

Kusum: always near, always ready to help

A corporate film about the company in the first months of the full-scale war

Kusum — Kusum: the story that started the company

Kusum: the story that started the company

Tell a pharma group's story through people, not numbers

Sopharma — Karsil: understanding, as always

Karsil: understanding, as always

Two spots for a liver protector: Karsil and Karsil Forte

Sopharma — Tempalgin: pain comes in many forms

Tempalgin: pain comes in many forms

Show that one drug helps with different kinds of pain

Sopharma — Valeriana: the real Bulgarian one, calming nerves for years

Valeriana: the real Bulgarian one, calming nerves for years

Spots for Sopharma's Valeriana in new packaging

Orisil-Pharm — Atoxil: the real power of a sorbent

Orisil-Pharm2017

Atoxil: the real power of a sorbent

Three spots for a Ukrainian sorbent, from image film to animation

Arterium — Aurilla: your answer to urinary incontinence

Aurilla: your answer to urinary incontinence

Talk about urinary incontinence with tact

Darnitsa — Darfen: a pain-relief line — Long, Express and Gel

Darfen: a pain-relief line — Long, Express and Gel

Three spots for three products in one line

Mili Healthcare — Laktovit Forte: beauty and well-being every day

Mili Healthcare2019

Laktovit Forte: beauty and well-being every day

Talk about a probiotic through beauty, not through a problem