Urolesan: so you can stop thinking about the toilet
The challenge
How do you give a classic cystitis remedy a fresh, modern voice?
Arterium is one of the leaders of Ukraine's pharmaceutical industry. Its products lead many segments, including natural treatments for cystitis. Urolesan has always had strong communication, but as we all know, even the best creative wears out over time, and you have to find new words for the same ideas. Our job was to modernize the brand's communication, give it a new voice and bring new consumers to a product everyone already knows.
The result
Today, a woman in the driver's seat of her own life is a strong trigger for the audience
People with cystitis already know plenty about the problem — and none of it is pleasant. Urolesan has been in the category for a long time and has said a lot about the details of the condition. So this time we decided not to scare people with unpleasant symptoms. Instead, we showed a happy moment that cystitis can spoil. At the center of the story is a couple setting off on a long-awaited trip that cystitis could easily ruin, because constant toilet stops can wreck any adventure. Good thing there's Urolesan: the cystitis clears up fast, and the trip is filled with nothing but the best moments.
Credits
- Director
- Yurii Kovalov
- DP
- Volodymyr Ivanov
- Creative
- Vitaliy Sobolevskiy
- Producer
- Yulia Kuzmyn, Vitaliy Sobolevskiy
- Production designer
- Anya Dovbush
- 1st AD
- Dima Khasanov
- Gaffer
- Dima Amelichiev
- Editor
- Yura Kravchuk
- Motion graphics
- Artur Smoliuk
- Playback
- Max Levchenko
