ArteriumPharma2026
Mukaltyn: dad knows, mum knows, the kid knows
The challenge
Refresh the message for a cough remedy everyone already knows
Mukaltyn is a well-known cough remedy. The message had to be simple, clear and easy to remember.
The result
The focus: one remedy for the whole family
The spot is built around a game of hide-and-seek: “You can't hide from a cough.” That's how the key line was born: “Dad knows, mum knows, the kid knows — Mukaltyn treats a cough.” It reinforces the product as a simple, familiar solution. The VTMN agency team handled the full production cycle, from idea to final edit.
