KusumPharma2012
Kataria: when the burning won't let up
The challenge
The idea and a spot for a cystitis treatment for women
Kusum Pharm asked us to come up with the idea and shoot a spot for Kataria. The active ingredient, sodium citrate, lowers urine acidity and relieves the burning.
The result
The symptoms of cystitis, and an animation of how the drug deals with them
In a short spot we showed the symptoms of cystitis — research says one woman in five knows them — and then used animation to show how the drug deals with them.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak
- Project manager
- Vitaliy Sobolevskiy
- Post-production supervisor
- Serhii Torba
