Vial — for healthy eyes
The challenge
How do we bring Vial into a competitive eye-care market and win consumers' trust?
Farmak is Ukraine's leading drug manufacturer and a top exporter of Ukrainian products to more than 50 countries. Vial relieves eye redness caused by irritation. The main obstacle: the category already had established leaders, which left Vial little room to win its audience. Our task was to make the product stand out and get its benefits across.
The result
Vial: simple and effective
We knew from the start the video had to be simple, clear and, above all, make the pack memorable. That was our starting point for ideas. We realized we needed to focus on the problems a potential buyer faces and show how Vial solves them. That's how the core message came together: “Vial — your defense against tired eyes in the modern world.” The voiceover covers all the product's benefits and how it works. Visuals and animated elements play up the pack color and how easy the drops are to use, and keep the picture dynamic. The spot is crisp and clear, which quietly tells the viewer: getting rid of all these symptoms is easy with Vial.
Credits
- Director
- Vitaliy Sobolevskiy
- DP
- Yura Kravchuk
- Creative
- Vitaliy Sobolevskiy
- Producer
- Anastasiia Nesterova
- Production designer
- Illia Lazorkin
- 1st AD
- Liudmyla Baida
- Gaffer
- Roman Shyshak
- Editor
- Serhii Torba
- Motion graphics
- Borys Vasiutynskyi
- Playback
- Artur Smoliuk
