VishphaPharma2013
Lugs: the spray that never surrenders
Versions — 2
The challenge
A spot for a sore-throat spray with a distinctive taste
The Zhytomyr pharmaceutical factory Vishpha asked us to advertise Lugs spray.
The result
The distinctive taste is a strength, and the nozzle is a tank turret
We suggested turning the distinctive taste into a strength: when your throat really hurts you need something strong, and taste comes second. The nozzle's resemblance to a tank turret helped: the throat is under attack from extra-aggressive bacteria, any other remedy would have surrendered, but not Lugs.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak
- Project manager
- Vitaliy Sobolevskiy
