KusumPharma2022
Kolikid: sweet dreams, little tummies
Versions — 2
The challenge
Tell parents of newborns about a remedy for colic and bloating
Kolikid is made specifically for babies and helps with colic and bloating from the very first days of life. We shot the first spot in 2015 and made the second, animated one in 2022.
The result
A lullaby instead of a lecture
Both spots are built like a lullaby. The 2015 one is live action: the baby can't fall asleep because of a tummy ache, and Kolikid is “the smart choice for caring parents.” The 2022 one is bright animation: “Colic and gas attacking tiny tummies? Give Kolikid quickly” — ending with “Sweet dreams, little tummies.”
