Dentagel — for treating mouth conditions
The challenge
Dentagel brings confidence and health
Fitofarm is a pharmaceutical company and a leading drug maker in Ukraine, originally from Bakhmut. It's one of Ukraine's top 10 drug makers by sales. Its range includes an effective product, Dentagel, for treating and preventing certain infectious and inflammatory conditions of the mouth. The product has been on the market for a long time but needed a boost in recognition, so the client came to us for a campaign.
The result
Not living in the woods? Look after your mouth
We started with research and extra discussions with the client, and found that people care not only about problems “in the moment” but about prevention too — and that needed emphasis. The core idea of the campaign was to show that Dentagel is an effective product for daily care and prevention that tackles a wide range of mouth problems. We put a big emphasis on how awkward mouth problems are — you can't hide them. So we drew a comparison: if you're in the woods, no big deal, nothing to worry about. But we all know that sounds a bit comic and unrealistic — there are always people around. That awkwardness makes our heroine realize she needs to do something, so she doesn't feel bad or make others uncomfortable. She uses the gel and feels relief. The key moment of the campaign is the result: healthy gums, comfort and, most importantly, self-confidence after using Dentagel.
Credits
- Director
- Yurii Kovalov
- DP
- Yurii Korol
- Creative
- Vitaliy Sobolevskiy
- Producer
- Anastasiia Nesterova, Vitaliy Sobolevskiy
- Production designer
- Ivan Levchenko
- 1st AD
- Denys Shvets
- Gaffer
- Dima Amelichiev
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Artur Smoliuk
- Playback
- Max Levchenko
