DarnitsaPharma2022
Darfen: a pain-relief line — Long, Express and Gel
Versions — 3
The challenge
Three spots for three products in one line
Darfen Long combines ibuprofen and paracetamol and works for up to 9 hours. Darfen Express is a tasty suspension in a handy stick for fever, pain and inflammation, including for children. Darfen Gel, with ibuprofen and levomenthol, is for muscle and joint pain.
The result
Pain that stops you moving, and three different heroes on the move
Long: a train journey and pain that strikes at the wrong time — “Darfen Long. For pain. So you keep moving forward.” Express: a fairy tale about a sick “princess,” where instead of a magic wand mum finds the stick in the medicine cabinet. Gel: people whose work keeps their hands, back and joints under constant strain.
