SopharmaPharma2019
Tempalgin: pain comes in many forms
Versions — 2
The challenge
Show that one drug helps with different kinds of pain
We made two Tempalgin spots for Sopharma: motion design in 2016 and a live-action Tempalgin M spot in 2019.
The result
Pain as typography, and pain that always comes at the wrong time
In 2016 we showed different kinds of pain as 3D typography — “unbearable headache,” “aching muscles,” “stabbing toothache” — with Tempalgin as the helper for each. In 2019 pain gets in the way of the heroine's plans on an ordinary day, and Tempalgin M is the drug for pain of different origins.
Credits
- Creative
- Vitaliy Sobolevskiy, Illia Lazorkin
- Post-production supervisor
- Nazar Shpilchak
- Video designer
- Nazar Shpilchak
- 3D designer
- Vitalii Hyliaka
- Account director
- Orest Zahorskyi
- Key account manager
- Vitaliy Sobolevskiy
