FarmakPharma2014
Amizon: for people who go to work even when they're ill
Versions — 3
The challenge
An Amizon Max spot aimed at people with busy working lives
Amizon is a Ukrainian drug with anti-inflammatory, pain-relieving and immunomodulating effects. For Farmak we made spots for Amizon and Amizon Max, a version developed for working people.
The result
A situation everyone knows: the hero goes to work despite every symptom
In the first spot the hero arrives at work healthy, and a few hours later it's fever, chills and a headache. In the Amizon Max spot his wife recommends the drug, and within minutes he feels much better; convinced, he recommends it to his colleagues. According to our data from the time, the familiar everyday situations raised trust in Amizon Max and had a positive effect on sales.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak
- Project manager
- Vitaliy Sobolevskiy
- Post-production supervisor
- Serhii Torba
