Zhyvynka — a new kind of yogurt
The challenge
How do we raise awareness of Greek yogurt?
Danone is a leading international food company, present in 130 countries. Its range includes Zhyvynka yogurts, which stand out for their high content of live cultures. This time the company was launching a new format — Greek yogurt — and needed a high-quality promo that would explain what makes the product special.
The result
Gut flora — your Achilles' heel
We knew this campaign had to tell the story in an engaging way, through associations. While brainstorming, the team decided to build the story around the word “Greek”. That gave us the first hook — the Achilles' heel — to catch the viewer and flag the problem. Only later does it become clear that the focus is on the new product format: Greek. Visually, we chose appealing images and colors that inspire trust and feel cozy. On screen: a family atmosphere, a dad and son spending time together. That made it easy to show not only the yogurt's Greek origin, but how it helps support gut flora.
Credits
- Director
- Volodymyr Viesielov
- DP
- Denys Lushchyk
- Creative
- VMLY&R
- Producer
- Vitaliy Sobolevskiy
- Production designer
- Lesya Bodnar
- 1st AD
- Oleksii Osadchenko
- Gaffer
- Dima Amelichiev
- Editor
- Oleksandr Chornyi
- Motion graphics
- Borys Vasiutynskyi
- Playback
- Ilai Trufakin
