Edem: a seasonal anti-allergy campaign
Versions — 7
The challenge
Explain that Edem relieves more than just a runny nose
Many drugs in this group only relieve allergic rhinitis. Thanks to desloratadine, Edem also takes care of skin redness and itching, lasts a full day and hardly causes drowsiness. Over three years we made seven spots for Farmak: a core spot, spring and summer seasonal spots, three 2015 versions and a separate Edem Rhino spot.
The result
Allergens at home, and a heroine who talks about spring with tears in her eyes
The first spot follows a problem-solution structure: dust, cleaning products, pet hair, food — allergens are in every home. In the seasonal spots the heroine talks about spring and summer with tears in her eyes, because her allergy won't let her enjoy them. We shot the spring spot in winter, so we built a café front with a terrace in the Vitamin Film Studio pavilion. The 2015 spots were directed by Viktor Masliaiev.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin, Viktor Masliaiev
- DP
- Yaroslav Monchak, Oleksandr Pozdniakov, Oleksii Khoroshko
- Line producer
- Nazar Nastiuk
- Production designer
- Lidiia Prodan
- Executive producer
- Vitaliy Sobolevskiy
