SopharmaPharma2015
Karsil: understanding, as always
Versions — 2
The challenge
Two spots for a liver protector: Karsil and Karsil Forte
We came up with the ideas, wrote the scripts and shot both spots for Sopharma.
The result
A musical about celebrations, and flight attendants with a beauty secret
Karsil is a musical: a feast, dancing in the street, “I'd eat it all” — and the chorus “Karsil understands, as always.” In Karsil Forte a flight attendant asks a colleague the secret of her hair, nails and skin; the answer is Karsil Forte, which protects the liver from toxins. The line: “A healthy liver makes a beautiful woman.”
