KusumPharma2017
Dermazol: because dandruff is a medical problem, not a cosmetic one
Versions — 4
The challenge
Set a medicated shampoo apart from cosmetic anti-dandruff products
We made two Dermazol campaigns, each with a men's and a women's version; the second came out in 2017. Dermazol removes the fungus that causes dandruff and only needs to be used once or twice a week.
The result
“Because dandruff is a medical problem, not a cosmetic one”
The first campaign played on an unexpected question: do you like the smell of your anti-dandruff shampoo? Trust us, so does the fungus that causes it. In 2017 we moved the conversation into medical territory: ordinary shampoos don't work because dandruff is a medical problem, and we launched the stronger Dermazol Plus formula. The 2017 campaign was directed by Nazar Shpilchak, with casting by Bravo Models.
Credits
- Director
- Nazar Shpilchak, Illia Lazorkin
- DP
- Oleksii Khoroshko, Yaroslav Monchak
- Producer
- Liudmyla Baida
- Production designer
- Volodymyr Seiko
- Account director
- Orest Zahorskyi
- Casting
- Bravo Models
- Post-production supervisor
- Nazar Shpilchak, Serhii Torba
- Key account manager
- Vitaliy Sobolevskiy
