Zhyvynka — everyday support for your gut flora
The challenge
Explain gut flora in plain words — and how Zhyvynka helps it
Danone is a leading international food company, present in 130 countries. Its range includes Zhyvynka yogurts, which stand out for their high content of live cultures. Ukrainian consumers have known the product for a long time, so this campaign had to focus specifically on how Zhyvynka affects the body's gut flora.
The result
And this guy checks my homework?…
We knew the spot needed a family atmosphere that shows care for the health of the whole family, not just the child. On screen, a clever son explains to his dad why it matters to look after your gut flora — it's responsible for digestion. He explains complex things in simple words that even a kid can follow. The humor makes the spot easy to watch and hard to forget. Our approach brought humor and lightness to the campaign and made a complex topic clear to everyone. That helped Zhyvynka strengthen its status as a reliable, healthy product for the whole family.
Credits
- Director
- Volodymyr Viesielov
- DP
- Denys Lushchyk
- Creative
- VMLY&R
- Producer
- Vitaliy Sobolevskiy, Anastasiia Nesterova
- Production designer
- Lesya Bodnar
- 1st AD
- Oleksii Osadchenko
- Gaffer
- Dima Amelichiev
- Editor
- Yura Kravchuk
- Motion graphics
- Artur Smoliuk
- Playback
- Ilai Trufakin
