Sedafiton — more than just valerian
The challenge
Show a sedative that actually works — and show it well
Fitofarm is a national pharmaceutical company and one of Ukraine's top 10 drug makers by sales. Over the years it has earned the trust of hundreds of thousands of Ukrainians. Its range includes a number of popular, effective products, among them Sedafiton. It's a kind of Apple among calming remedies: an effective, well-rounded formula that helps you keep your balance and calm your nerves. The client wanted to remind viewers of this great product, since its last campaign was quite a while ago.
The result
Whatever happens, keep calm with Sedafiton!
Our team got to work on the idea. We realized the spot had to show different situations where staying calm really matters, but something can always go wrong. So we picked a pretty nervy, stressful niche — wedding planning, where every process is its own system that has to run without a hitch. On screen: an MC nervous before the ceremony starts, a chef staring at ruined food, and a young waitress anxious about serving the cake. Good thing there's Sedafiton! A key touch: characters dressed in identical outfits who are tied to the product and bring it to our heroes the moment trouble hits. The script and the music were especially important — they make the spot joyful and simple, because for any stress there's a great solution: Sedafiton.
Credits
- Director
- Yurii Kovalov
- DP
- Oleksii Khoroshko
- Creative
- Vitaliy Sobolevskiy
- Producer
- Anastasiia Nesterova, Vitaliy Sobolevskiy
- Production designer
- Mykhailo Levchenko
- 1st AD
- Denys Shvets
- Gaffer
- Dima Amelichiev
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Artur Smoliuk
- Playback
- Max Levchenko
