Broncholitin — cough tablets
The challenge
Broncholitin — for active people
Sopharma is a Bulgarian pharmaceutical company that has earned its customers' trust through years of solid work. Broncholitin is a well-known cough medicine that helps relieve the symptoms of bronchitis and colds. It had been on the market for a long time, but our client wanted a campaign that would show Broncholitin as a go-to helper for coughs. The cough remedies market is saturated and calls for sharp solutions. So we set ourselves a goal: get one message to the target audience — Broncholitin is for active people. Made so a cough doesn't wreck your plans.
The result
We built a clear concept that shows how unbearable — and how badly timed — a heavy cough can be.
The heroine comes in for a manicure: time for herself, a break from the routine — and that's when the cough hits. Our team researched the topic and found a strong lever to show how unbearable a cough is. Everyone's felt it: you really need to cough, you think until the last second you can hold it in, because it's so badly timed and so unbearable. But a cough doesn't go away on its own. It literally appears in the middle of the scene and stops everyone from getting on with their work. Good thing our heroine has Broncholitin, which helps fight the cough and, most importantly, gets her back to normal life. As a result, the client got a campaign that sharply highlighted how well the product works and improved how it's perceived.
Credits
- Director
- Yurii Kovalov
- DP
- Volodymyr Ivanov
- Creative
- Vitaliy Sobolevskiy
- Producer
- Anastasiia Nesterova
- Production designer
- Nadya Yupiter
- 1st AD
- Tonya Borysiuk
- Gaffer
- Dima Amelichiev
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Artur Smoliuk
- Playback
- Max Levchenko
