Noxprey drops for a runny nose
The challenge
Raise awareness and grow sales
SPERCO is a pharmaceutical company active in the Ukrainian market and one of the country's leading pharma manufacturers. Its products include Noxprey, drops for a runny nose. It relieves nasal congestion in adults and children aged 6 and over, and lasts up to 12 hours. The company aimed to raise awareness of the product and, through that, grow sales.
The result
That's not our mom...
We kicked off with a brainstorm with the client and agreed the campaign would carry two key ideas: an affordable price and fast action. So we made a simple concept that doesn't give itself away right away. We showed the whole family worried that something's “off” with Mom — she has a terrible runny nose. Everyone knows the feeling: sneezing nonstop, nose blocked, can't keep up with the tissues… Then Dad comes to the rescue with Noxprey. Mom feels instant relief and is thrilled — she can finally breathe through her nose. And at the end we underlined it all with the voiceover, which once again stresses that Noxprey is a fast, affordable solution.
Credits
- Director
- Viktor Masliaiev
- DP
- Oleksii Khoroshko
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy
- Production designer
- Mykhailo Levchenko
- 1st AD
- Serhii Korniienko
- Gaffer
- Maksym Maksymchuk
- Editor
- Serhii Torba
- Motion graphics
- Serhii Torba
- Playback
- Oleksii Honiailo
