Eliminal Gel — helping your skin look its best
The challenge
Eliminal Gel — helping your skin look its best
Orisil-Pharm is a small Ukrainian pharmaceutical company you might know from Atoxil or Orisept. Its line includes Eliminal Gel, a combined product that helps fight toxins, allergens and bacteria, eases allergic reactions and restores healthy gut flora. That helps bring back the skin's natural beauty and health. The company wanted to raise awareness and catch its target audience's attention by building a convincing image of the product as a go-to helper for looking good.
The result
Focus on inner health as the source of beauty
We started by analyzing the product's consumers and saw that people often link skin problems only to what they see on the surface, without suspecting deeper causes like a buildup of toxins or gut flora problems. So our strategy focused on the close link between inner health and outward appearance. The goal wasn't just to sell a product but to get an important message across: beauty starts on the inside. To strengthen the effect, we chose clean, natural colors associated with harmony and freshness. And we found a strong hook to show the problem clearly: talking about skin health through social media filters. The viewer gets it: there's no need to mask your skin or add yet another filter, because skin is supported from within. In the end we delivered the right message and showed both the problem and the solution in full. As a result, Eliminal Gel took a stronger market position as a product for all-round care and won its target audience's attention.
Credits
- Director
- Yurii Kovalov
- DP
- Oleksii Khoroshko
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy
- Production designer
- Nastya Antoniuzhenko
- 1st AD
- Yura Andriievskyi
- Gaffer
- Roman Panchenko
- Editor
- Serhii Torba
- Motion graphics
- Serhii Torba
- Playback
- Max Levchenko
