FarmakPharma2014
Corvalol N: calm for the older generation
The challenge
A commercial for a mild sedative
Corvalol's most loyal users are older people.
The result
Actors who represent the target audience, and stress that's dangerous at their age
We cast actors who represent the drug's audience. They showed how dangerous stress is at their age and why it matters to keep Corvalol N close at hand.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak, Oleksandr Pozdniakov
- Project manager
- Vitaliy Sobolevskiy
