Design
Consumer branding
First and foremost, we want your product to sell better than it did before — or, if it's a launch, better than you planned. That's harder than it sounds, because everyone is tempted to make something original, unique and unlike the competition. Designers, marketers and clients all fall for it.
So we don't chase ultra-original design that looks great in our portfolio but often makes no sense to a real shopper. Design like that is questionable from a consumer's point of view and can be a poor marketing investment.
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