Broncholitin — and no more nighttime nightmares
The challenge
Show a nagging cough that gets in the way of life
Sopharma is a Bulgarian pharmaceutical company that has earned its customers' trust through years of solid work. We've worked with them for years and delivered plenty of projects together. Their range includes an effective cough remedy, Broncholitin TAB. As part of one campaign, we made a series of spots that had to say, clearly and convincingly, that Broncholitin is a reliable cough remedy that works.
The result
Maybe it'll pass? Better take Broncholitin TAB!
“Waking up at night coughing and thinking it'll pass? A cough doesn't just pass.” That's the message we took into the new spot. While brainstorming, we built an association map of situations where a cough causes discomfort. And we realized the strongest emotional territory — the one people would remember — was a feeling everyone knows painfully well. An unbearable cough gets in the way of life, and at night it's especially bad: you might wake the baby, you can't fall asleep, you keep waking up because of an irritating cough that nothing seems to stop. As the tension builds and the visuals turn it up, the heroine finally finds the solution: Broncholitin TAB. This approach makes the spot easy to remember and positions Broncholitin TAB as a solution that really works.
Credits
- Director
- Yurii Kovalov
- DP
- Yurii Korol
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy, Anastasiia Nesterova
- Production designer
- Nadya Yupiter
- 1st AD
- Denys Shvets
- Gaffer
- Yurii Rybchenko
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Artur Smoliuk
- Playback
- Oleksii Honiailo
