KusumPharma2014
Abrol: a song about the cough that has the whole family sleeping in shifts
The challenge
A cough-syrup spot for parents
Kusum Pharm asked us to advertise Abrol syrup, which thins mucus and clears it from the bronchi.
The result
A sung spot: “When a child has a cough, the whole family has a problem”
We made the spot a song: because of the child's cough, the parents sleep in shifts and try lots of medicines, and Abrol helps them recover. It ends with a happy child jumping for joy. The music is by Propeller Production, directed by Viktor Masliaiev.
Credits
- Director
- Viktor Masliaiev
- DP
- Dmytro Yashenkov
- Production designer
- Mykhailo Levchenko
- Producer
- Liudmyla Baida
- Copywriter
- Orest Nykyforuk
- Account manager
- Kateryna Dmitriieva
- Music
- Propeller Production
- Project manager
- Vitaliy Sobolevskiy
