VishphaPharma2013
Urocholum: a special report on kidneys
Versions — 2
The challenge
Show the wide range of uses of a plant-based drug
Urocholum, with essential oils and extracts of ten medicinal plants, stimulates blood flow in kidney and liver tissue and has a wide range of uses.
The result
A frame split in three, and a special-report format
In the first spot we split the frame into three parts, each matching a different condition and audience. In the second, made as a special news report, we explained that kidney disease is one of the complications of flu, so prevention matters.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak
- Project manager
- Vitaliy Sobolevskiy
