FarmakPharma2015
Lizak: a scarf for the polar bear
Versions — 4
The challenge
Set Lizak apart from ordinary throat lozenges
We've worked on Lizak since 2011: we designed the packaging and print materials and shot the first spots. Then came versions for the office and for kids — Farmak made Lizak in orange and chocolate flavors, and we had to stress that it's safe for little ones.
The result
When the hero is ill he wears a scarf; when he gets better, he gives it to the bear on the pack
The scarf became the campaign's running image. In the office version a colleague takes Lizak out of her drawer and explains how it differs from lozenges. In the kids' version a little one refuses to take bad-tasting pills. In the 2015 spot a boy is stuck at home while his friends are out skating; Lizak works fast, he soon joins them at the rink and hands his scarf to the polar bear.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Oleksandr Pozdniakov
- Project manager
- Vitaliy Sobolevskiy
