Pharmaceutical advertising

Advertising for pharma brands: from strategy to the finished spot

Pharma has been VTMN agency's core category for more than 15 years. We understand it at the level of strategic marketing, not just visuals: we know what drug advertising can and can't say, and how to make a spot that clears approval and doesn't get lost among look-alikes.

We shoot live-action, generate with AI or combine the two. The format depends on the task, timing and budget.

Discuss your briefSee the cases

Among our pharma clients

  • Farmak
  • Darnitsa
  • Sopharma
  • Arterium
  • Kusum
  • Fitofarm
  • Orisil-Pharm
  • Vishpha
  • Borshchahivskyi CPP
  • Vitaminy JSC
  • Amaxa
  • Mili Healthcare
  • SPERCO

What we do for pharma brands

Strategy

We size up the category, competitors' messaging, sales and media activity, put forward hypotheses and validate them with you. We run research or analyze the data you already have.

Creative

Concepts that fit the strategy, animatics for focus groups, ways to develop the idea for digital. Drug advertising restrictions go into the script from the first draft instead of being patched at approval.

Production

TV and digital spots: live-action shoots with a director, AI production or a hybrid. 3D visualization of how the drug works, packshots, product-in-hand scenes.

Adaptations

Cut-downs for TV and digital, social formats, versions for every product in the line — all within one campaign.

What we know about pharma

  • Pharma creative wears out fast

    Urolesan communicated well for years, but every new campaign has to find new words for the same ideas. Instead of scaring people with symptoms, we showed a holiday that cystitis could ruin.

  • A product line is one platform, not four spots

    For Atoxil we brought Classic, Kids, Heartburn and PreBio into one campaign, “Life happens”: different situations and audiences, one kind of readiness.

  • How the drug works has to be clear to everyone

    Without promising too much. That's where 3D visualization and metaphor come in — like the heartburn dragon in our Atoxil gel spot.

  • Drug advertising rules are part of the script

    The self-medication warning, correct wording, what can and can't be shown. We write so that approval goes through without extra rounds.

Pharma cases

A selection of live-action spots for pharma brands, newest first. More in Projects and on request.

More pharma spots

AI spots for pharma brands

When you need lots of situations, locations and characters, or want to test an idea fast, we generate. The drug advertising rules stay the same.

How we work

  1. 01

    Brief

    Task, product, restrictions, budget and timing.

  2. 02

    Strategy

    Category, competitors, hypotheses. We agree on what exactly the spot has to change.

  3. 03

    Creative and approval

    Concepts, script, animatic. Approval with your team and your medical and regulatory departments.

  4. 04

    Production

    A shoot, AI or a hybrid. You see interim results and control the key decisions.

  5. 05

    Adaptations and delivery

    The final spot, cut-downs and formats for every channel.

AI production formats and prices

Live-action shoots are quoted per script.

Quick spot

$2,000

turnkey, up to 15 days

To test a hypothesis. From brief to a finished AI spot, approved on a verbal description — no decks or storyboards.

Flagship spot

$10,000

turnkey

For a major campaign. Strategy and creative, focus groups if needed, a final storyboard, a director. You control every decision.

Subscription

from $5,000

per month, 3 months minimum

Ongoing creative support and content production billed by the hour, with transparent reports. For a brand that needs a steady flow of video.

Questions and answers

Can you make drug advertising with AI?

Yes. We've made AI spots for Atoxil, Kapsiol, Citramon Darnitsa, Kolikid and Simidona Forte. The rules for drug advertising are the same as for a live-action shoot, and we build them into the script.

Who makes sure the ad complies with drug advertising rules?

We write the script around the restrictions and the mandatory self-medication warning. Final approval stays with the client's medical and regulatory departments; we prepare the materials so it goes through without extra rounds.

Do you only do production, or strategy too?

Both. We can start with a category audit and strategy, or shoot a spot based on your creative. Pharma has been our core category for more than 15 years, so we know its strategy firsthand.

How long does a pharma spot take?

A quick AI spot takes up to 15 days from the brief. A big live-action production depends on the script, casting and the number of approval rounds; we give you timing after the brief.

How much does it cost?

A quick AI spot is $2,000 turnkey, a flagship spot is $10,000, and a subscription starts at $5,000 a month. Live-action shoots are quoted per script.

Which pharma companies have you worked with?

Among them are Farmak, Darnitsa, Sopharma, Arterium, Kusum, Fitofarm, Orisil-Pharm, Vishpha, Borshchahivskyi CPP, Vitaminy JSC, Amaxa, Mili Healthcare and SPERCO. Cases with the videos are on this page and in Projects.

Got a pharma brief?

Tell us about the product and the task, and we'll suggest a format and give you timing.

Get in touchAll projects