SopharmaPharma2019
Valeriana: the real Bulgarian one, calming nerves for years
Versions — 2
The challenge
Spots for Sopharma's Valeriana in new packaging
Sopharma's Valeriana is “the real Bulgarian one.” The spots accompanied the launch of the new packaging.
The result
An interrogation where the suspect is calmer than the investigators, and a sale frenzy
In “Interrogation” the heroine breezes through a lie detector while the investigators get nervous: “How did she do it?” — “Valeriana. Bulgarian.” In “Sale” shoppers in a discount frenzy need calming down fast. Both end on the line “The real Bulgarian Valeriana has been calming our nerves for years.”
