Mefenaminka — family protection in cold and flu season
The challenge
Introduce a new product and build an association
Darnitsa is Ukraine's pharmaceutical market leader by sales. Its products have long proven themselves, and its medicines are in every home medicine cabinet. Its range includes Mefenaminka, for acute respiratory infections and flu. The company wanted to tell people more about the product: many of its regular customers didn't know about it, and those who had heard of Mefenaminka didn't link it to what it's actually for.
The result
Reliable help for the whole family in cold and flu season
We realized we needed a simple story, packed with useful information, that shows how well the product works. So we told the story of a family during cold and flu season, in bad weather. A very ordinary story: caught in the rain, soaked through, fever. Good thing there's Mefenaminka, which helps the body through the first stages of a cold. We paid a lot of attention to the script and stressed that the family has used the product for years at the first signs of a cold. In this spot we also managed to explain, in simple words, how the medicine works. Bold, vivid imagery made the spot easy to follow, explained the product's effect and — most importantly — built a clear association: a cold or a fever means Mefenaminka.
Credits
- Director
- Yurii Kovalov
- DP
- Yurii Korol
- Creative
- Vitaliy Sobolevskiy
- Producer
- Anastasiia Nesterova, Vitaliy Sobolevskiy
- Production designer
- Nadya Yupiter
- 1st AD
- Tonya Borysiuk
- Gaffer
- Yurii Rybchenko
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Yura Kravchuk
- Playback
- Max Levchenko
