Orisil-PharmPharma2017
Atoxil: the real power of a sorbent
Versions — 3
The challenge
Three spots for a Ukrainian sorbent, from image film to animation
Atoxil is a Ukrainian medicine by Orisil-Pharm. We've worked with the brand since 2014; these are the 2014–2017 spots.
The result
An image spot about a Ukrainian contribution, a family story and an animated stomach
“The country's future” (2014) is an image spot: “Quality medicines are our contribution to Ukraine's future,” with thanks for choosing Ukrainian Atoxil among the best. In 2015, a family story: a child has an upset stomach, mum quickly gives Atoxil, “for diarrhea in children and adults.” In 2017, animation: a stomach character beats the microbes, “Atoxil for diarrhea, poisoning and gut infections.”
Credits
- Creative
- VTMN agency (тоді Vitamin Branding Agency)
- Producer
- Liudmyla Baida
- Post-production supervisor
- Nazar Shpilchak
- Video designer
- Petro Tovstyi
- Illustrator
- Volodymyr Seiko
- Key account manager
- Vitaliy Sobolevskiy
