KusumPharma2017
Kusum: the story that started the company
Versions — 2
The challenge
Tell a pharma group's story through people, not numbers
The film recreates memories of the founders of the Kusum group, brothers Rajiv and Sanjeev Gupta: Delhi, 1975.
The result
The story of a boy named Vijay, and the decision to devote their lives to less illness in the world
The brothers' mother, Kusum, taught them to help people. One day she brought home a boy named Vijay whose mother was between life and death, and every day she took his drawings away — and hope appeared in his eyes. The brothers decided to devote their lives to less suffering and illness and named the company after their mother. We made the film in Ukrainian and English.
