Antral: liver protection for the holidays and every day
Versions — 2
The challenge
Two spots for a liver protector: one for New Year's, one for an older audience
The first spot was made to air on national TV over the New Year holidays, when rich food and alcohol put extra strain on the liver. The second had to explain to people of retirement age why a liver protector matters when other conditions mean taking medicine all the time.
The result
A holiday feast built in our pavilion, and a caring daughter who recommends Antral to her parents
For the first spot we recreated an ordinary holiday feast in the studio and showed what it does to the liver. We built the living room in the Vitamin Film Studio pavilion, the whole office cooked the dishes in the studio kitchen, and post-production worked on the animation in the meantime. In the second spot we spoke not only to older viewers but to their children too: the heroine visits her parents right when they're taking their pills and recommends Antral.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Oleksandr Pozdniakov
- Project manager
- Vitaliy Sobolevskiy
- Post-production supervisor
- Serhii Torba
