KusumPharma2022
Kusum: always near, always ready to help
The challenge
A corporate film about the company in the first months of the full-scale war
Kusum is a plant in Sumy and an office in Kyiv. The company wanted to show how it keeps working and helping the country during the war.
The result
“We won't be broken. We're standing”
In the film the company speaks in the first person and gives specific figures for its help: funds for the armed forces and charities, medicines for hospitals, humanitarian cargo, vehicles for the army. The ending is about the future it's all for: smiling again, hugging loved ones and staying healthy.
