Where childhood dreams come true
The challenge
Make a commercial for a new family-oriented residential complex
VAMBUD is a real estate developer in Ivano-Frankivsk. Its signature is building residential concepts, not just apartments. By 2016 VAMBUD already had a reputation among locals thanks to successful projects. This time they were building a new residential complex, Krakivskyi Kvartal, which was set to become the company's most popular project and one of its most successful. They came to us for a promo film.
The result
Krakivskyi Kvartal — a childhood dream that lasts
What does home mean to you? Comfort, calm, family, a carefree feeling. Sound right? As we worked, the team realized we had to convey exactly these emotions and pull the viewer into memories of home. And the very first memory of home is childhood — carefree and full of dreams. We decided this would be the button that unlocks everyone's memories, fills the heart with warmth and brings back sweet childhood stories, first love and adventures. And most importantly, builds a strong association with the brand. The result: a film about Krakivskyi Kvartal as the place where childhood dreams come true.
Credits
- Director
- Viktor Masliaiev
- DP
- Oleksii Khoroshko
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy
- Production designer
- Mykhailo Levchenko
- 1st AD
- Serhii Korniienko
- Gaffer
- Dima Amelichiev
- Editor
- Serhii Torba
- Motion graphics
- Serhii Torba
- Playback
- Oleksii Honiailo
