Kholosas — digestive help you've known since childhood
The challenge
How can Kholosas win its place in the digestive remedies market?
Kholosas is a choleretic remedy that boosts the production of bile and bile acids. It works thanks to the organic acids and flavonoids in rosehip. Positioning: a product that improves bile flow in related conditions and improves appetite in children.
The result
Got a family feast coming up? Kholosas!
The digestive aid market is huge and has its leaders. Each product already owns clear associations and words, so instead of going head-to-head with the leaders we set out to build solid brand awareness. The spot leans on a few key ideas: natural, effective and time-tested. On those pillars we built a story about a classic Ukrainian family feast: the parents have cooked a mountain of delicious food, but by the time “Mom's cutlets” arrive, the body needs help — it can't produce enough bile on its own anymore. Enter trusted Kholosas, which eases digestion by helping the body produce enough bile to digest the food. A simple, clear message let us get the product's main benefits across and show that it works, which built brand awareness among consumers.
Credits
- Director
- Yurii Kovalov
- DP
- Lena Chekhovska
- Creative
- Vitaliy Sobolevskiy
- Producer
- Anastasiia Nesterova, Vitaliy Sobolevskiy
- Production designer
- Ira Haidenko
- 1st AD
- Dima Khasanov
- Gaffer
- Valiko
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Artur Smoliuk
- Playback
- Sasha Sofin
