Broncholitin & Ambrolitin — for coughs
The challenge
Two products, one campaign
Sopharma is a Bulgarian pharmaceutical company that has earned its customers' trust through years of solid work. We've worked with them for years and delivered plenty of projects together. Broncholitin is a well-known cough medicine that helps relieve the symptoms of bronchitis and colds. Ambrolitin helps clear the airways and gets rid of a wet cough. The client noticed that consumers often didn't know about Ambrolitin syrup and confused it with Broncholitin tablets. So the campaign had to create a simple, memorable way to tell the two products apart: Broncholitin and Ambrolitin.
The result
Repetition, repetition and more repetition
We knew that instead of a classic product presentation, we needed an engaging but simple storyline. The key idea was repeating simple phrases to make the difference between the products, and what each one does, crystal clear. Through a vivid plot, the viewer hears the same lines again and again in different variations, which builds a strong association: “For a wet cough, Ambrolitin syrup; for a dry one, Broncholitin TAB.” It worked: the tense storyline holds attention and clearly explains the difference between the products. And most importantly, it's easy to remember.
Credits
- Director
- Yurii Kovalov
- DP
- Serhii Salomatin
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy, Anastasiia Nesterova
- Production designer
- Mykhailo Levchenko
- 1st AD
- Yura Andriievskyi
- Gaffer
- Maksym Maksymchuk
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Yura Kravchuk
- Playback
- Max Levchenko
