VishphaPharma2014
Pikasen: untying a delicate problem
Versions — 2
The challenge
Spots for a plant-based laxative
Vishpha asked us to make spots for Pikasen, a plant-based laxative.
The result
A red rope tied in a knot around the waist
The awkward problem is symbolized by a red rope knotted around the heroine's waist; Pikasen helps untie the problem, and the rope with it. In the second spot a man suffers from constipation until his wife recommends Pikasen Vishpha; we built the flat set in the pavilion.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak
- Project manager
- Vitaliy Sobolevskiy
- Post-production supervisor
- Serhii Torba
