SopharmaPharma2018
Tabex: quit smoking without the stress
The challenge
Explain how a stop-smoking drug works
Nicotine irritates receptors, which leads to addiction. Tabex contains cytisine, which protects the receptors and helps break tobacco dependence. The drug comes with a mobile app that reminds you to take it on time.
The result
The addiction mechanism in 3D, and the app on screen
Two heroines in Tabex-branded outfits guide the spot. 3D graphics show how nicotine acts on receptors and how cytisine protects them, and it ends on a smartphone with the reminder app. The message: Tabex helps you quit smoking without the stress.
