FarmakPharma2014
Pectolvan: cough relief for mum and child
Versions — 2
The challenge
Two cough-remedy spots: plant-based Pectolvan Ivy and Pectolvan C
Pectolvan Ivy can be used by adults and by children from the age of one, and the spot had to show that.
The result
Mum and child fall ill at the same time; the answer is in a friend's handbag
In the Pectolvan Ivy spot mum and child are ill at the same time, and the drug helps them get rid of the cough. In Pectolvan C the heroine's child falls ill, and the answer turns up in her friend's handbag. We recreated the nursery and living room in the Vitamin Film Studio pavilion and showed the expectorant effect with animation.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak
- Project manager
- Vitaliy Sobolevskiy
