KusumPharma2022
Zintago: a plant-based syrup for two female audiences
Versions — 2
The challenge
Two spots for one syrup, for different stages of a woman's life
Zintago is a plant-based syrup with combined action. One version had to speak to women with period problems, the other to women going through menopause.
The result
Symptoms named on screen, and a blooming silhouette for the plant-based formula
In the first spot: delays, an irregular cycle, heavy or scanty periods, and Zintago helping to regulate the cycle. In the second: hot flashes, irritability, insomnia, and Zintago helping to ease menopause symptoms. A blooming female silhouette ties the two spots together.
