Atoxil — for the whole family
The challenge
Raise awareness of Atoxil
Orisil-Pharm is a small Ukrainian pharmaceutical company fighting hard for its place in the market. Its range includes a fairly popular product, Atoxil — a new-generation sorbent that fights intestinal conditions such as diarrhea and hepatitis A and B, and suits both children and adults. The company wanted to raise awareness of the product and highlight how versatile and effective it is for the whole family.
The result
A focus on family scenes at home
We knew the target audience already knew the product well and trusted it. But after an active discussion with the client, we found a big gap in its communication: consumers don't always mention one of its key benefits — Atoxil is for the whole family. That's what we built the campaign on. Visually, it focused on very homey family scenes: the bathroom, a cozy hallway and kitchen, a kid's bedroom — just like at home, with a warm color palette that builds trust in the brand. The plot uses very familiar moments: a child and dad get stomach trouble at the same time and don't know what to do. Mom comes to the rescue — she knows Atoxil is a reliable remedy for the whole family. The new campaign strengthened Atoxil's positioning as a versatile remedy for the whole family and raised awareness of the product.
Credits
- Director
- Viktor Masliaiev
- DP
- Oleksii Khoroshko
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy
- Production designer
- Mykhailo Levchenko
- 1st AD
- Serhii Korniienko
- Gaffer
- Ihor Leontiiovych
- Editor
- Serhii Torba
- Motion graphics
- Serhii Torba
- Playback
- Oleksii Honiailo
