FarmakPharma2014
Lactiale: gut flora back in order
Versions — 2
The challenge
Spots for the Lactiale synbiotic, including Lactiale baby formula
The Lactiale baby formula spot was set to air in summer, when kids often holiday out of town and changes in diet or food poisoning are common.
The result
Crackers and pills instead of berries, until mum gives them Lactiale
The heroine's two daughters have diarrhea. A caring mum knows that besides pills and a diet, gut flora balance needs restoring, so the kids take Lactiale baby formula, and they're soon enjoying the countryside again.
Credits
- Creative director
- Illia Lazorkin
- Director
- Illia Lazorkin
- DP
- Yaroslav Monchak, Nikita Kuzmenko, Bohdan Lysyk
- Project manager
- Vitaliy Sobolevskiy
