Borshchahivskyi CPPPharma2011
Altabor: better not to get ill at all
The challenge
A spot for a plant-based cold and flu preventive
Borshchahivskyi Chemical and Pharmaceutical Plant asked us to advertise Altabor, tablets based on alder cone extract with antiviral properties.
The result
The heroes hide their absence behind cardboard cut-outs
When we're ill we miss a lot of important moments. The heroes try to hide their absence behind cardboard cut-outs, but it's better not to get ill at all.
Credits
- Creative director
- Illia Lazorkin
- Director
- Oles Sanin
- DP
- Serhii Mykhalchuk
- Project manager
- Vitaliy Sobolevskiy
