Dvatse — the smart choice against cough
The challenge
How do you make a cough medicine ad that people remember?
Darnitsa is Ukraine's pharmaceutical market leader by sales. Its products have long proven themselves, and its medicines are in every home medicine cabinet. Its range includes Dvatse, for coughs that come with heavy phlegm. The company was running a campaign to tell people about Dvatse, which helps clear phlegm and, most importantly, is convenient, affordable and effective.
The result
Hear that? Try Dvatse!
Viewers remember bright, unexpected images and repeated phrases best. That's what we built the spot on — the perfect way to win attention in a world of a hundred identical medicine ads. We used a parrot to make it stick, repeating one simple line: “Hear that? Try Dvatse!” (in Ukrainian, it rhymes). Thanks to the parrot, the viewer hears the product name many times, and it feels natural and a little comic — we all know parrots love repeating simple words. The spot makes it clear this is an easy way to fight a cough: hear a cough, drop a tablet in water, drink it, feel better. We boosted the visuals with bright female characters who inspire trust, and worked the script to stress the low price and the effectiveness. So we didn't just make an ad — we built an association: Dvatse, the smart choice against cough.
Credits
- Director
- Yurii Kovalov
- DP
- Volodymyr Ivanov
- Creative
- Vitaliy Sobolevskiy
- Producer
- Vitaliy Sobolevskiy, Anastasiia Nesterova
- Production designer
- Nadya Yupiter
- 1st AD
- Tonya Borysiuk
- Gaffer
- Dima Amelichiev
- Editor
- Borys Vasiutynskyi
- Motion graphics
- Artur Smoliuk
- Playback
- Max Levchenko
