Chips for a chill mood
The challenge
Make Chipster's appealing to young people and secure its place in the market
Chipster's are tasty chips made from real Ukrainian potatoes. Today they're in every store, and you've probably heard of them. But in 2017 they were just entering the market, with an ambitious goal: to become a chip brand known across the whole country. That's when they came to us for a campaign that would not only strengthen the brand but make it appealing to young people, with a focus on a carefree, chill vibe.
The result
Summer party with Chipster's
For this campaign we did deep research into the target audience — young people drive trends, but they're not easy to understand. We spent a lot of time on social media, learning the trends of the day and what young people were living for. From there we pulled out the key emotions that united them: an easygoing vibe, a sense of freedom and a party lifestyle. So the concept for the spots and visuals was built on bright, youthful scenes: a group of friends getting together for a party, a pool, music, activities and lots of people. Suddenly our heroes — the Chipster's crew — burst into a dull party, bring packs of everyone's favorite chips and get it going. The key to the campaign was getting close to young people and showing that where there's a party, there's Chipster's. As you can guess, the campaign worked: Chipster's strengthened its market presence and became popular with young people. Today it competes on equal terms with the leading brands and still carries that spirit of adventure and active youth.
Credits
- Director
- Liubomyr Levytskyi
- DP
- Oleksii Khoroshko
- Creative
- Olha Smolina
- Producer
- Vitaliy Sobolevskiy
- Production designer
- Mykhailo Levchenko
- 1st AD
- Yura Andriievskyi
- Gaffer
- Dima Amelichiev
- Editor
- Serhii Torba
- Motion graphics
- Serhii Torba
- Playback
- Oleksii Honiailo
