Warming hearts — from orchard to city
Videos in the series — 2
The brand film for Pyana Vyshnya (“Drunken Cherry”) cherry liqueur is told as a warm origin story: dawn in the orchard, childhood memories, a grandfather who tends the trees, a ripe cherry in an open palm, the harvest, production and the road to the cities. As an agency, we built the communication not around alcohol in the abstract but around the brand's emotion — Ukrainian sun, home soil, tradition and the feeling that a legendary drink has living roots.
About each video
Warming hearts — from orchard to city
The brand film for Pyana Vyshnya (“Drunken Cherry”) cherry liqueur is told as a warm origin story: dawn in the orchard, childhood memories, a grandfather who tends the trees, a ripe cherry in an open palm, the harvest, production and the road to the cities. As an agency, we built the communication not around alcohol in the abstract but around the brand's emotion — Ukrainian sun, home soil, tradition and the feeling that a legendary drink has living roots. AI was a great fit for building a big brand legend without a large-scale expedition: we could combine a nostalgic family home, a child's delight, farm orchards, drone shots, the plant and logistics in one cohesive film with cinematic warmth. The result: Pyana Vyshnya comes across as a brand with character and roots — from the orchard to every city, from the berry to the heart.
Your perfect winter — Bukovel
The Pyana Vyshnya spot set in Bukovel, Ukraine's biggest ski resort, builds a winter brand story around unexpectedly fierce heroines: two elegant ladies of a certain age walk out of a boutique with branded bags, get into a luxury car and turn the drive to the resort into a rock'n'roll adventure. The script cuts quickly from a shopping vibe to a red sports car drifting down a snowy road, Bukovel's evening lights, a trunk full of bottles, a soak in an outdoor hot tub under falling snow and a final packshot against the mountains. AI worked well for lifestyle advertising with character: it let us bring together fashionable heroines, a winter resort, car action, a spa mood and product beauty in one packed spot — without a complicated mountain expedition or an expensive production. The result: Pyana Vyshnya reads as a drink for refined downtime with an adventurous streak — real taste has no age, and winter can be a lot more thrilling.
