Life happens — restaurant, 20 sec
Videos in the series — 5
A 20-second spot for Atoxil Heartburn gel about a situation almost everyone knows: a romantic dinner, spicy food — and heartburn at the worst possible moment. AI worked here as a full production tool: it let us quickly combine a lively restaurant scene, the feeling of discomfort, a fantasy dragon metaphor and a clear 3D visualization of how the product works, all in one compact spot.
About each video
Life happens — restaurant, 20 sec
A 20-second spot for Atoxil Heartburn gel about a situation almost everyone knows: a romantic dinner, spicy food — and heartburn at the worst possible moment. AI worked here as a full production tool: it let us quickly combine a lively restaurant scene, the feeling of discomfort, a fantasy dragon metaphor and a clear 3D visualization of how the product works, all in one compact spot. The result is a spot with a clear insight, a demonstration of the benefits and the sign-off “Nai bude!” (“Bring it on!”) — without a complicated shoot or expensive VFX.
Life happens — Atoxil range, 20 sec
The wrap-up 20-second spot for the Atoxil range brings four products into one campaign story: Kids, Heartburn, Classic and PreBio. The idea is built around a broad insight — “life happens”: the road, fast food on the go, office deadlines, kids' adventures in the sandbox, a restaurant and street food — different situations where it pays to have a fix at hand. AI was a great way to scale the campaign: instead of separate shoot days for travel, the office, a playground, a street-food scene, a restaurant and a packshot of the whole range, we quickly built one visual world with different audiences and situations. The result works not as one narrow product demo but as a brand umbrella: Atoxil as a family of solutions for real life — the surprises vary, the readiness doesn't.
Life happens — Atoxil range, 40 sec
A 40-second campaign film for the Atoxil range that unfolds “Life happens” into a full series of everyday micro-scenes: the city and a snack on the go, a loud party, a late night at the office on deadline, a kids' sandbox, the road, roadside fast food and a romantic dinner that heartburn could ruin. As an agency, we used AI not just to generate pretty shots but to scale the communication quickly across audiences and products: Classic, Kids, Heartburn and PreBio each get their own context but stay in one brand universe. AI is especially strong here because it lets you pull dozens of locations, characters, emotional reactions and product-in-hand scenes into one coherent commercial without a huge production budget. The result works as a broad brand platform: Atoxil means being ready for the surprises real life throws at you, not just one narrow scenario.
Ready for anything — feast, picnic and restaurant
This Atoxil gel spot works with a very familiar post-party insight: an evening with friends, drinks, good food and a vibe you want to keep going — but after the feast your stomach may ask for help. The script takes the viewer through several everyday situations — a party at home, the cleanup afterwards, a picnic and a restaurant — to show the product not as a “just in case” item in the medicine cabinet but as simple readiness for every kind of plan. AI worked great as a production tool here: it let us quickly bring together lots of locations, different moods, natural acting, packshots and product-in-hand scenes in one short spot — without a big crew, several set rentals or complicated logistics. The result: the “Nai bude!” (“Bring it on!”) message feels light and fitting — Atoxil is there wherever there's food, get-togethers and surprises.
Ready for anything — shawarma, studio and plans
This Atoxil gel spot drops the brand into a young, active rhythm: a university hallway, a run through the city, a quick bite at a shawarma truck and a creative studio where you need full focus. The insight is simple and commercially strong: fast food happens between things, but your plans have to stay on track — especially when there's work, study or a creative process ahead. AI was a production shortcut for a dynamic lifestyle spot: it let us combine several locations, a street-food vibe, an art studio, POV shots with the stick pack and a final packshot — without separate shoot days, casting a student crowd or complicated city logistics. The result: Atoxil looks like a product for the real pace of life — when you need to feel light again fast and stay on top of your plans.
