Time to upgrade — resuscitating an old laptop
Videos in the series — 2
This short spot for MOYO, a Ukrainian electronics retailer, is built on a strong contrast: at first the viewer lands in something close to a medical drama — a heart monitor, a doctor and a “patient” in a hospital bed — but within seconds it's clear that it's not a person who has died, it's an old laptop that has long been begging to retire. The comic insight is simple and relatable: tech has a lifespan too, and the “it finally died” moment can be a reason to upgrade rather than a tragedy.
About each video
Time to upgrade — resuscitating an old laptop
This short spot for MOYO, a Ukrainian electronics retailer, is built on a strong contrast: at first the viewer lands in something close to a medical drama — a heart monitor, a doctor and a “patient” in a hospital bed — but within seconds it's clear that it's not a person who has died, it's an old laptop that has long been begging to retire. The comic insight is simple and relatable: tech has a lifespan too, and the “it finally died” moment can be a reason to upgrade rather than a tragedy. AI was a great tool for bold retail storytelling: it let us quickly combine a hospital scene with a dramatic mood, the absurd image of a laptop on an IV drip, a sharp cut into a bright product world, a levitating HP, the price offer and a final gadget packshot — without complicated staging, props, VFX or a separate product shoot. The result: MOYO gets an ad that doesn't just announce a laptop discount — it turns the promo into a little sketch: the old device is gone, time to find your new one.
Time to upgrade — an old laptop's funeral
This short MOYO spot plays a laptop promo as a little gothic comedy: at first it all looks like a scene from a noir film — a gloomy cemetery, a heavy sky, a woman in a black dress and veil at a fresh grave. But the drama breaks at the reveal: the coffin holds not a person but a pile of old laptops that have honestly served their time. The insight is very clear for retail communication: when your old device “dies”, it's not the end of the story — it's the best moment to upgrade. AI was a great tool for high-contrast advertising drama: it let us build an atmospheric cemetery, a fashion-noir heroine, an absurd funeral for tech, a sharp cut into a bright product world, a levitating HP, the sale price and a final gadget packshot — without a difficult location, props, VFX or a separate product shoot. The result: MOYO gets not just a discount promo but a memorable sketch with dark irony — the old laptop is buried, time to find your new one.
