A calmer tummy

A kids' topic where the main viewer is an exhausted mom. A spot about relief, not about the symptom.

Children's medicine ads easily slide into drama: crying, sleepless nights, anxiety. But a mom going through it doesn't want to see her stress in an ad as well.

We focused on the opposite — the moment things calm down. That's what people are actually buying.

Creating the child characters with AI took one classic shoot headache off the table: a child on set always means an unpredictable schedule and limited time.